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In the whole country you won´t find another city like Zlin. For many centuries it was hardly more than a village with a small chateau and then, in 1894, a shoemaking workshop was established here that changed the place once forever. Its name was BATA.
The workshop soon turned into a factory but its owner, Tomas Bata, had more visions beyond his business. Within 3 decades a modern city was raised in the middle of nowhere and soon it was called “America in Zlin” or “Czechoslovak Detroit”.
Even today Zlin is a schoolbook of functionalism framed with a great story of a dreamer that fulfilled his dreams. If you add beautiful surroundings with well-preserved nature, you get almost perfect destination for your vacation or holiday.
Situated in a newly reconstructed building No. 14 of the former shoemaking factory, the museum has much to offer. If you wish to learn about Zlin, if you wish to know more about the BATA story and if you want to understand patriotism of its inhabitants, then a visit of the museum is a must for you. Time spent in our permanent and temporary exhibitions will be pleasant – not only because of gathered information but also thanks to available services.
Are you coming to attend our conference SHOES IN HISTORY? For more info CLICK HERE...
EXHIBITION THE BATA PRINCIPLE: FANTASY TODAY, REALITY TOMORROW | building No. 14, 3rd floor Virtual tour
The exhibition offers three major themes closely connected with Zlin: history of the Bata Company including the shoe museum with 600 items of historical, exotic and Bata footwear, the Film Cabinet illustrating history of Zlin movie studio founded in 1930s and a section of Modern Travelling dedicated to Hanzelka and Zikmund and other legendary Czechoslovak travelers.
There are many three-dimensional objects here, including shoe-machines and airplanes. The exhibition is interactive with lots of pictures and photographs. Be sure not to miss some of BW commercials of the BATA company from the 1930s!
Texts are both in Czech and English. Time of visit: recommended minimum of 60 minutes.
Entry fee: basic 149 CZK, senior/ student 69 CZK, family 2+4 289 CZK
(combined tickets including entry to the Regional Museum of Modern Arts also offered)
Legendary symbol of modern Zlin, former headquarters of the Bata Company. Our museum offers guided tours where you receive more info both about the building itself, architecture and about life in Zlin of the Bata era. You will reach the terrace with the original office in a lift which was made for Jan A. Bata. This experience is a must!
Tours in English available. Time of visit: 35-45 minutes, upon agreement with your guide
Entry fee: 50 CZK/ person (11+ groups), 500 CZK for a group of 1-10 people
Booking necessary 1 – 2 weeks before your visit!
Tours start at the reception of the Building No. 14
TEMPORARY EXHIBITIONS | building No. 14, ground floor | Virtual tour
Various topics, subjects and/or scientific fields inspire our short-term exhibitions. No guided tours available. In Czech only.
Entry fee: included in the fee for The Bata Principle exhibition. Should you want to see the temporary exhibition only: baxic fee 69 CZK, senior/ student 45 CZK, family 2+4 149 CZK
Muzeum jihovýchodní Moravy ve Zlíně
Vavrečkova 7040, Zlín 760 01, CZ
GPS: 49.2247864N, 17.6585767E
The museum is located in a former factory red-brick building which is near the centre of Zlin, next to the central bus and railway station Zlin Stred. Look for the “14|15 BAŤŮV INSTITUT” signs while driving.
Closed on Mondays
TUE – SUN 10 AM – 6 PM
Open on public holidays (if not on Monday). The exhibition THA BATA PRINCIPLE can be visited individually without booking; large groups or groups of 12+ people that prefer guided tours please book your tour.
!!! attention: due to reconstruction of the Building 21, entry to the terrace is restricted/limited till November 2023. Get info about current situation on +420 573 032 111 or email@example.com.
For detailed info about admission and tours please click here.
|Information||+0420 573 032 111 | +0420 573 032 326 | firstname.lastname@example.org|
|Online booking "21"||click here|
Krajská galerie výtvarných umění ve Zlíně (Regional Museum of Modern Art)
Baťův památník (Memorial of Tomas Bata)
Baťův kanál (boat trips on the Morava river)
Filmový uzel Zlín (exhibition in Zlin Movie Studio)
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